Articles
Here you will find information, trends, advice, tips and much more about various areas of interest within the food industry.
Continue expanding your knowledge with our articles.
Choose a category of your interest!
If You Are Not Instagrammable, You Are Missing an Opportunity
We live in times in which social networks have become not only a vehicle to connect with our friends or loved ones, but also a source of entertainment, information and pleasure. Food is one of the most popular topics among users.
Rituals: An Unforgettable Experience for the Customer
Many people have a very special relationship with food or drinks. This seems common; however, there is something that draws attention in the area of consumer psychology and it is that this relationship results in a ritualistic behavior, making the moment of consumption highly appreciated and that customers prefer it to any other experience.
Aromas and Colors the Perfect Hook for Your Restaurant
Undoubtedly, the human senses play a fundamental role in food experience. The best memories are made when gathered around the table. Here, I will analyze in detail what is the perfect hook for your food business. Let’s get started right away!
Optimize Customer Service in Your Restaurant
The customer is one of the essential elements of any restaurant; therefore, the attention and service you provide will qualify the type of business you have. Currently there is a lot of competition in the market, that is why the owner of a restaurant not only offers quality in terms of food, but also makes it easier for the client to live an unparalleled experience.
Marketing Strategies for Restaurants: Online Surveys
To know in depth the tastes of our customers, it is essential to make a marketing plan that contains effective strategies. Therefore, in order to obtain a more adjusted and accurate profile of consumers, conducting surveys can be an excellent alternative. Fortunately, today the Internet offers us a series of digital tools to conduct them. What are the best? I will mention them below.
Why Kitchen Staff Management Will Help You Run a More Profitable Food Business
Nowadays, working in the food industry is associated with being a chef as famous as a rock star or living under hectic, stressful and overwhelming working hours, but is it really like that?
Negativity? All Aboard. Next Stop “Mediocrity”
As consultants we have had the opportunity to meet with many people who, without knowing it, are in the path of negativity. It is common to hear them say things like: “well, everything is very difficult”, “the problem is that the economy is not helping”, “my employees are not up to the task”, “customers are not what they used to be”.
Avoid These Two Mistakes When Showing the Advantages of Your Food Business
Several restaurant owners told me about their concerns regarding the advantages of their food business in contrast with those of the competition. I realized that they frequently make two mistakes when showing such advantages on social media, and their posts can be counterproductive
This Is the Scientific Reason Why Better Wages Improve the Customer Experience
By analyzing how customers described the restaurant experience, researchers from the University of Southern California, Cornell University, and the National University of Singapore were able to verify how a better living wage directly influenced customer satisfaction in these premises.
