by Samantha Davila | Aug 7, 2023 | Marketing, Sales
The lack of a sales plan is one of the failures that I have observed sharing my day-to-day work with different food businesses from small, medium and large entrepreneurs. Really, this is the watershed to work on a plan focused on real actions and thus create effective...
by Samantha Davila | Aug 7, 2023 | Business, Sales
Have you ever wondered why you are not selling more or what can you do to sell more? Do not worry, if you recognize yourself in any of these situations, let us tell you that you are on the right track. There is no businessperson who at some point has not had doubts...
by Samantha Davila | Aug 7, 2023 | Marketing, Operations, Sales
The holiday season can be a busy time for restaurants. However, with the right segmentation strategies you can make the most of this time of year and increase your sales. Here are three strategies to apply in your restaurant during the holidays: 1. Demographic...
by Samantha Davila | Jul 8, 2023 | Neurogastronomy, Sales
Did you know that smiling can improve your customer service? That’s right, according to several investigations, smiling has multiple benefits for both you and your consumer. It is known that in one of the largest fast-food chains in the world, the cashiers...
by Samantha Davila | Jul 8, 2023 | Neurogastronomy, Sales
This is one of the most recurring questions in the world of food entrepreneurs, who make great efforts to develop a better-quality product than the competition. However, there is a powerful phrase that says: “The best-known beats best.” This explanation...
by Samantha Davila | Mar 6, 2023 | Marketing, Sales
A few weeks ago, I went to a city in Mexico to teach a course and, as every time I visit another place, I took the opportunity to observe new areas of improvement, ideas and strategies that other restaurants apply. It was on this occasion that I experienced 3 WOW...
