by Samantha Davila | Aug 7, 2023 | Brand, Marketing
Today, a large percentage of potential customers search for restaurant information online before visiting. For this reason, it is essential for restaurants to have a strong and attractive digital presence to attract the right customers. If you are looking to improve...
by Samantha Davila | Aug 7, 2023 | Marketing, Sales
The lack of a sales plan is one of the failures that I have observed sharing my day-to-day work with different food businesses from small, medium and large entrepreneurs. Really, this is the watershed to work on a plan focused on real actions and thus create effective...
by Samantha Davila | Aug 7, 2023 | Marketing, Operations, Sales
The holiday season can be a busy time for restaurants. However, with the right segmentation strategies you can make the most of this time of year and increase your sales. Here are three strategies to apply in your restaurant during the holidays: 1. Demographic...
by Samantha Davila | Jul 7, 2023 | Brand, Business, Marketing
Many people wonder if through digital marketing we can verify if sales have been generated and the answer is that if in a marketing plan, online or offline, goals are set and certain indicators are worked on, we can monitor and measure the results obtained, to find...
by Samantha Davila | Mar 6, 2023 | Marketing, Training
Every day more and more restaurants want to express their personality, concept and passion, do you want to know the importance of creating one for your business? Keep reading! What is a brand personality? It is a set of values, attributes and traits that define...
by Samantha Davila | Mar 6, 2023 | Business, Marketing, Training
On many occasions, when working with different types of food businesses, I notice there is a business opportunity that is almost never considered: having a fixed monthly income by selling food to companies located near your business. In this opportunity, I share with...
