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How to Improve the Customer Experience in the Hospitality Industry, applying Angus Deaton’s theories?

How to Improve the Customer Experience in the Hospitality Industry, applying Angus Deaton’s theories?

by Merlín Gessen | Aug 7, 2023 | Brand, Neurogastronomy, Operations

The hospitality industry, and particularly the restaurant industry, faces a constant challenge: to offer attractive and satisfying experiences to its customers. In an increasingly competitive market, restaurants must understand the needs and preferences of their...
Five Tips to Improve the Digital Presence of a Restaurant

Five Tips to Improve the Digital Presence of a Restaurant

by Valentina Salazar | Aug 7, 2023 | Brand, Marketing

Today, a large percentage of potential customers search for restaurant information online before visiting. For this reason, it is essential for restaurants to have a strong and attractive digital presence to attract the right customers. If you are looking to improve...
How to Create Exceptional Experiences in Your Restaurant

How to Create Exceptional Experiences in Your Restaurant

by Merlín Gessen | Jul 8, 2023 | Brand, Neurogastronomy

The customer experience is a key factor in the success of any business and restaurants are no exception. To offer an exceptional experience it is important to take into account certain keys that can make a difference. In this article, we present five of them that,...
The Impact of Uniforms Is Underestimated

The Impact of Uniforms Is Underestimated

by Merlín Gessen | Jul 7, 2023 | Brand, Neurogastronomy

It is possible that in your venture, business or your workplace, both you and your team have to wear a uniform. Although sometimes it may seem boring or uncomfortable, the truth is that the uniform has many benefits that you may not have considered. For many people,...
How to Measure the Success of the Marketing Campaign of a Food Business?

How to Measure the Success of the Marketing Campaign of a Food Business?

by Valentina Salazar | Jul 7, 2023 | Brand, Business, Marketing

Many people wonder if through digital marketing we can verify if sales have been generated and the answer is that if in a marketing plan, online or offline, goals are set and certain indicators are worked on, we can monitor and measure the results obtained, to find...
Choosing an Empanada Can Literally Be Painful

Choosing an Empanada Can Literally Be Painful

by Merlín Gessen | Jul 7, 2023 | Brand, Neurogastronomy

On one occasion, a friend asked me for support for his venture. He wanted to know why his customers were not buying the products he thought were the best. The business was a modern Venezuelan-style empanada shop, offering more than 30 different fillings. There were...
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Entradas recientes

  • Opening every day: is it really more profitable?
  • How to Improve the Customer Experience in the Hospitality Industry, applying Angus Deaton’s theories?
  • Five Tips to Improve the Digital Presence of a Restaurant
  • Sales Plan: The Compass for Strategies in Food Marketing
  • Find Out Why Consumer Psychology May Be Affecting the Success of your Business
  • 3 Strategies to Increase the Sales of your Food Business
  • Effective Segmentation Strategies for Holiday Seasons
  • Learn How to Create an Emergency Management Plan for Your Restaurant
  • How to Create Exceptional Experiences in Your Restaurant
  • The Power of a Smile Is Bigger Than You Can Imagine
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