by Merlín Gessen | Aug 7, 2023 | Brand, Neurogastronomy, Operations
The hospitality industry, and particularly the restaurant industry, faces a constant challenge: to offer attractive and satisfying experiences to its customers. In an increasingly competitive market, restaurants must understand the needs and preferences of their...
by Valentina Salazar | Aug 7, 2023 | Brand, Marketing
Today, a large percentage of potential customers search for restaurant information online before visiting. For this reason, it is essential for restaurants to have a strong and attractive digital presence to attract the right customers. If you are looking to improve...
by Merlín Gessen | Jul 8, 2023 | Brand, Neurogastronomy
The customer experience is a key factor in the success of any business and restaurants are no exception. To offer an exceptional experience it is important to take into account certain keys that can make a difference. In this article, we present five of them that,...
by Merlín Gessen | Jul 7, 2023 | Brand, Neurogastronomy
It is possible that in your venture, business or your workplace, both you and your team have to wear a uniform. Although sometimes it may seem boring or uncomfortable, the truth is that the uniform has many benefits that you may not have considered. For many people,...
by Valentina Salazar | Jul 7, 2023 | Brand, Business, Marketing
Many people wonder if through digital marketing we can verify if sales have been generated and the answer is that if in a marketing plan, online or offline, goals are set and certain indicators are worked on, we can monitor and measure the results obtained, to find...
by Merlín Gessen | Jul 7, 2023 | Brand, Neurogastronomy
On one occasion, a friend asked me for support for his venture. He wanted to know why his customers were not buying the products he thought were the best. The business was a modern Venezuelan-style empanada shop, offering more than 30 different fillings. There were...
