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Knowing Your Customer Is a Myopic Vision of the Business

Knowing Your Customer Is a Myopic Vision of the Business

by Merlín Gessen | Feb 8, 2023 | Marketing, Neurogastronomy, Sales

Imagine you own an empanada business. Now think fast and tell me who your competitors are. Most people tend to think that their competition are those restaurants that offer the same thing, in this case, other places that offer empanadas. This puts the focus on working...
Your Restaurant’s Playlist: The Key to Sell More

Your Restaurant’s Playlist: The Key to Sell More

by Merlín Gessen | Feb 8, 2023 | Neurogastronomy, Sales, Training

Before I start talking about it, I want to ask you if you have different playlists that you have designed for different moments like exercising, concentrating to do a task or an activity, a cleaning day at home. The answer is, very likely, yes and surely you have a...
Most Restaurants Make This Mistake on social media and It’s Time to Change

Most Restaurants Make This Mistake on social media and It’s Time to Change

by Merlín Gessen | Feb 8, 2023 | Marketing, Neurogastronomy, Training

In this space, we use to talk about food, however, I want us to start with an example from the world of technology to illustrate and make evident one of the most common mistakes in communication strategies that still do not use the advances of applied neurogastronomy....
These Are the Elements That Will Keep Your Customer Coming Back

These Are the Elements That Will Keep Your Customer Coming Back

by Merlín Gessen | Feb 8, 2023 | Neurogastronomy, Operations

When we design a restaurant and want to increase the likelihood that customers will return, there are three main elements to consider when creating the customer experience:   First impression   The first element considers the design, layout and functionality...
Do You Know the Impact Behind Surprising and Delighting Your Customers? Here we tell you

Do You Know the Impact Behind Surprising and Delighting Your Customers? Here we tell you

by Merlín Gessen | Feb 8, 2023 | Neurogastronomy

Recently, Maria, a blind woman, went to celebrate her birthday with a good friend in a restaurant. The service was splendid, the dishes tasted great, the attention was careful; however, what happened at the end made that night unique and memorable. At dessert time,...
Please Don’t Make This Mistake When Opening a Restaurant

Please Don’t Make This Mistake When Opening a Restaurant

by Merlín Gessen | Feb 8, 2023 | Neurogastronomy

I think I’ve lost count of the times people call us urgently requesting a consultancy two weeks before the opening of the restaurant, and when we ask them if they already have the menu and/or have trained their customer service staff, their answer is “No”. Very...
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Entradas recientes

  • apertura de un restaurante
    Key Restaurant Marketing Ideas that You Can Apply when Opening Your Business
  • 3 Elements That Enhance Your QR Menu
  • Saber quién es tu cliente es una visión miope del negocio
    Knowing Your Customer Is a Myopic Vision of the Business
  • Is It Possible to Sell Without Using Digital Marketing?
  • Si quieres vender más, la playlist de tu restaurante es clave
    Your Restaurant’s Playlist: The Key to Sell More
  • How to Design a Profitable and Strategically Delicious Menu for Your Restaurant?
  • Errores en RRSS de restaurantes
    Most Restaurants Make This Mistake on social media and It’s Time to Change
  • Estos son los elementos que harán que tu cliente regrese
    These Are the Elements That Will Keep Your Customer Coming Back
  • ¿Quieres saber cómo iniciar un negocio gastronómico en Estados Unidos?
    Do You Want to Know How to Start a Food Business in the United States?
  • Foodtrucks negocios gastronómicos
    5 Tips to Grow Your Food Truck Brand on Social Media
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