by Samantha Davila | Jul 7, 2023 | Brand, Neurogastronomy
On one occasion, a friend asked me for support for his venture. He wanted to know why his customers were not buying the products he thought were the best. The business was a modern Venezuelan-style empanada shop, offering more than 30 different fillings. There were...
by Samantha Davila | Jul 7, 2023 | Neurogastronomy, Operations
The success of a catering service may not lie in their food quality, but rather in the ability to adapt to the themes of the events they attend. We are going to explain it in the light of Applied Neurogastronomy. We know that the perception of flavor can increase or...
by Samantha Davila | Feb 8, 2023 | Marketing, Neurogastronomy, Sales
Imagine you own an empanada business. Now think fast and tell me who your competitors are. Most people tend to think that their competition are those restaurants that offer the same thing, in this case, other places that offer empanadas. This puts the focus on working...
by Samantha Davila | Feb 8, 2023 | Neurogastronomy, Sales, Training
Before I start talking about it, I want to ask you if you have different playlists that you have designed for different moments like exercising, concentrating to do a task or an activity, a cleaning day at home. The answer is, very likely, yes and surely you have a...
by Samantha Davila | Feb 8, 2023 | Marketing, Neurogastronomy, Training
In this space, we use to talk about food, however, I want us to start with an example from the world of technology to illustrate and make evident one of the most common mistakes in communication strategies that still do not use the advances of applied neurogastronomy....
by Samantha Davila | Feb 8, 2023 | Neurogastronomy, Operations
When we design a restaurant and want to increase the likelihood that customers will return, there are three main elements to consider when creating the customer experience: First impression The first element considers the design, layout and functionality...