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Rituals: An Unforgettable Experience for the Customer

Rituals: An Unforgettable Experience for the Customer

Many people have a very special relationship with food or drinks. This seems common; however, there is something that draws attention in the area of ​​consumer psychology and it is that this relationship results in a ritualistic behavior, making the moment of consumption highly appreciated and that customers prefer it to any other experience.

Optimize Customer Service in Your Restaurant

Optimize Customer Service in Your Restaurant

The customer is one of the essential elements of any restaurant; therefore, the attention and service you provide will qualify the type of business you have. Currently there is a lot of competition in the market, that is why the owner of a restaurant not only offers quality in terms of food, but also makes it easier for the client to live an unparalleled experience.

Marketing Strategies for Restaurants: Online Surveys

Marketing Strategies for Restaurants: Online Surveys

To know in depth the tastes of our customers, it is essential to make a marketing plan that contains effective strategies. Therefore, in order to obtain a more adjusted and accurate profile of consumers, conducting surveys can be an excellent alternative. Fortunately, today the Internet offers us a series of digital tools to conduct them. What are the best? I will mention them below.

Why You Should Always Have New Options in Your Restaurant?

Why You Should Always Have New Options in Your Restaurant?

A few days ago, a friend mentioned to me a term that I did not know: the famous FOMO (fear of missing out), which can be defined as the fear or dread of missing out on something important, and that made me think: how many times have I felt like this? I remembered the moments in which I have had that feeling: when I could not attend culinary events or any activity related to the world of food and beverages.

Negativity? All Aboard. Next Stop “Mediocrity”

Negativity? All Aboard. Next Stop “Mediocrity”

As consultants we have had the opportunity to meet with many people who, without knowing it, are in the path of negativity. It is common to hear them say things like: “well, everything is very difficult”, “the problem is that the economy is not helping”, “my employees are not up to the task”, “customers are not what they used to be”.