Articles
Here you will find information, trends, advice, tips and much more about various areas of interest within the food industry.
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Opening every day: is it really more profitable?
The reality is that the food sector is a complex place to reconcile family and professional life. Today’s generation is aware of this reality and is not willing to give up their quality of life; which means that, currently, many companies in the sector are being forced to change their work rhythms.
How to Improve the Customer Experience in the Hospitality Industry, applying Angus Deaton’s theories?
The hospitality industry, and particularly the restaurant industry, faces a constant challenge: to offer attractive and satisfying experiences to its customers.
In an increasingly competitive market, restaurants must understand the needs and preferences of their customers in order to offer a quality service that sets them apart from the competition.
Five Tips to Improve the Digital Presence of a Restaurant
Today, a large percentage of potential customers search for restaurant information online before visiting. For this reason, it is essential for restaurants to have a strong and attractive digital presence to attract the right customers. If you are looking to improve the digital presence of your restaurant, here are five tips to achieve it and check if you already apply it or analyze the area of opportunity
Sales Plan: The Compass for Strategies in Food Marketing
The lack of a sales plan is one of the failures that I have observed sharing my day-to-day work with different food businesses from small, medium and large entrepreneurs. Really, this is the watershed to work on a plan focused on real actions and thus create effective food marketing strategies with a logic focused on company’s bottom line.
Find Out Why Consumer Psychology May Be Affecting the Success of your Business
In the world of consumer psychology, it is extremely important to know what factors can influence, in one way or another, the decisions our customer makes and the associations they make when storing in their memory an experience associated with a brand.
3 Strategies to Increase the Sales of your Food Business
Sales are a central point in any business and it is logical that every day you want to sell more or reach more customers. However, the sales trick is not just about selling more, but about selling better.
Effective Segmentation Strategies for Holiday Seasons
The holiday season can be a busy time for restaurants. However, with the right segmentation strategies you can make the most of this time of year and increase your sales.
Learn How to Create an Emergency Management Plan for Your Restaurant
What would happen if your sales dropped disproportionately overnight? For how long would your business be prepared to endure it? Do you know how to manage this type of situation? There is a way to deal with this type of eventuality and it is easier than you think, its name is the Emergency Management Plan (EMP).
How to Create Exceptional Experiences in Your Restaurant
The customer experience is a key factor in the success of any business and restaurants are no exception. To offer an exceptional experience it is important to take into account certain keys that can make a difference.
