As consultants we have had the opportunity to meet with many people who, without knowing it, are in the path of negativity. It is common to hear them say things like: “well, everything is very difficult”, “the problem is that the economy is not helping”, “my employees are not up to the task”, “customers are not what they used to be”.

By analyzing how customers described the restaurant experience, researchers from the University of Southern California, Cornell University, and the National University of Singapore were able to verify how a better living wage directly influenced customer satisfaction in these premises.

A very interesting study conducted in mid-2021 sought to understand the role of restaurants that offer traditional food, the satisfaction of tourists and the probability of returning and recommending the destination to their acquaintances. A satisfactory experience is directly influenced by the enjoyment of food in a traditional restaurant and it can positively or negatively impact the general image of the destination visited, since it is there, in restaurants, where ethnicity is reaffirmed and the memories of the most impressive moments of the trip are fixed.

A new study by the Kellogg School of Management at Northwestern University and the University of Massachusetts shows that a 5-star rating is not synonym of good quality. Researchers got to predict the success of a movie, a store, a book and a restaurant by analyzing the qualitative and quantitative evaluation from customers.