Articles
Here you will find information, trends, advice, tips and much more about various areas of interest within the food industry.
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3 Keys to Boost the WOW Factor in Your Sales Process
A few weeks ago, I went to a city in Mexico to teach a course and, as every time I visit another place, I took the opportunity to observe new areas of improvement, ideas and strategies that other restaurants apply. It was on this occasion that I experienced 3 WOW factors and, after analyzing each situation, I can now share with you how to apply them to your sales process.
Key Restaurant Marketing Ideas that You Can Apply when Opening Your Business
Opening a restaurant is the best opportunity to create a database and have the possibility of contacting customers in the future. Below we will share some strategies that will help you boost sales and retain people
3 Elements That Enhance Your QR Menu
One of the first elements customers will have contact with at your food business is the QR menu. This format is here to stay and you have to make the most of it for your business.
But what does QR mean? A Quick Response code that stores information and can be read by our smartphones.
Knowing Your Customer Is a Myopic Vision of the Business
Imagine you own an empanada business. Now think fast and tell me who your competitors are.
Most people tend to think that their competition are those restaurants that offer the same thing, in this case, other places that offer empanadas. This puts the focus on working to create a proposal, different enough, so that a consumer decides to choose it over the other, offering different fillings, unique preparations, better service, better price, to mention a few strategies.
Is It Possible to Sell Without Using Digital Marketing?
Marketing is not just about selling online. The term marketing encompasses all kinds of actions, from the poster we put outside our business with the statement: “Hamburgers for sale” to the chatbot that answers on our Facebook page in an automated way.
Your Restaurant’s Playlist: The Key to Sell More
Based on the above, a restaurant must be very clear about the power that music has in the behavior of its customers, understanding that depending on the atmosphere that is to be generated, it plays a determining role.
How to Design a Profitable and Strategically Delicious Menu for Your Restaurant?
The reality is that having a food business is not much about cooking. The food industry is one of the industries with the highest annual loss rate, therefore, it is necessary that at the moment of opening your restaurant you acquire the necessary skills to maintain a good restaurant management.
Most Restaurants Make This Mistake on social media and It’s Time to Change
In this space, we use to talk about food, however, I want us to start with an example from the world of technology to illustrate and make evident one of the most common mistakes in communication strategies that still do not use the advances of applied neurogastronomy.
These Are the Elements That Will Keep Your Customer Coming Back
When we design a restaurant and want to increase the likelihood that customers will return, there are three main elements to consider when creating the customer experience…
