Undoubtedly, the human senses play a fundamental role in food experience. The best memories are made when gathered around the table. Here, I will analyze in detail what is the perfect hook for your food business. Let’s get started right away!
The customer is one of the essential elements of any restaurant; therefore, the attention and service you provide will qualify the type of business you have. Currently there is a lot of competition in the market, that is why the owner of a restaurant not only offers quality in terms of food, but also makes it easier for the client to live an unparalleled experience.
Nov 29, 2022 | Marketing
To know in depth the tastes of our customers, it is essential to make a marketing plan that contains effective strategies. Therefore, in order to obtain a more adjusted and accurate profile of consumers, conducting surveys can be an excellent alternative. Fortunately, today the Internet offers us a series of digital tools to conduct them. What are the best? I will mention them below.
Several restaurant owners told me about their concerns regarding the advantages of their food business in contrast with those of the competition. I realized that they frequently make two mistakes when showing such advantages on social media, and their posts can be counterproductive
It is a way of creating the profile of your ideal customer, the one that makes you excited every time they buy your products and visit your restaurant. Basically, the customer of your dreams.
Nov 29, 2022 | Marketing
Did you know that there is a group of people who visit a city solely based on where to eat and to live culinary experiences? This audience is labeled as foodies: people who are passionate about food, about the origin of the ingredients, the story behind a recipe (or place) in order to obtain knowledge through experiences related to food and drinks that bring pleasure and joy.
The atmosphere of a restaurant is fundamental to connect with guests; so, it is important to be clear about the visual concept and the complete experience that customers live: from the moment they enter your restaurant, till the moment they leave.
Audiences out there are very varied; therefore, you must know how to recognize them, identify them and connect with them.
On more than one occasion you have wondered how you can get the attention of new customers, and at the same time, maintain the loyalty and preference of current guests.
Did you know that one of the keys to the success of a restaurant is to know your competitors? This allows you to offer the customer a value proposition that allows you to position yourself, gives a vision of the market, and is useful to detect your strengths and weaknesses in order to propose an effective strategy.
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