NEUROGASTRONOMY
How to Improve the Customer Experience in the Hospitality Industry, applying Angus Deaton’s theories?
The hospitality industry, and particularly the restaurant industry, faces a constant challenge: to offer attractive and satisfying experiences to its customers.
In an increasingly competitive market, restaurants must understand the needs and preferences of their customers in order to offer a quality service that sets them apart from the competition.
Find Out Why Consumer Psychology May Be Affecting the Success of your Business
In the world of consumer psychology, it is extremely important to know what factors can influence, in one way or another, the decisions our customer makes and the associations they make when storing in their memory an experience associated with a brand.
How to Create Exceptional Experiences in Your Restaurant
The customer experience is a key factor in the success of any business and restaurants are no exception. To offer an exceptional experience it is important to take into account certain keys that can make a difference.
The Power of a Smile Is Bigger Than You Can Imagine
Did you know that smiling can improve your customer service? That’s right, according to several investigations, smiling has multiple benefits for both you and your consumer. It is known that in one of the largest fast-food chains in the world, the cashiers responsible for serving customers always have a small sign in sight that reminds them to smile at each customer they serve.
You Have the Best Product, But Why Are You Not the One That Sells the Most?
This is one of the most recurring questions in the world of food entrepreneurs, who make great efforts to develop a better-quality product than the competition.
However, there is a powerful phrase that says: “The best-known beats best.” This explanation seems simple, however, behind it there is a very interesting explanation based on Applied Neurogastronomy.
The Impact of Uniforms Is Underestimated
It is possible that in your venture, business or your workplace, both you and your team have to wear a uniform. Although sometimes it may seem boring or uncomfortable, the truth is that the uniform has many benefits that you may not have considered. For many people, this formality is just that, and they do not give it much importance, they do not care about its status or the correct use of it. This occurs mainly due to ignorance. Today we want to share some benefits seen from Applied Neurogastronomy.
Choosing an Empanada Can Literally Be Painful
When given many options to choose from, the same areas of the brain get activated as when people feel physical pain, for example, stubbing our little toe at 3:00 a.m. while walking to the bathroom. Yes, as you read it: our minds do not like having to make complicated decisions, and when this happens it is known as choice overload, overchoice or the paradox of choice.
How The Theme of An Event Can Affect Your Catering Service
The success of a catering service may not lie in their food quality, but rather in the ability to adapt to the themes of the events they attend. We are going to explain it in the light of Applied Neurogastronomy.
We know that the perception of flavor can increase or decrease considerably if there is a congruence between what is served and the environment that surrounds the experience.
Knowing Your Customer Is a Myopic Vision of the Business
Imagine you own an empanada business. Now think fast and tell me who your competitors are.
Most people tend to think that their competition are those restaurants that offer the same thing, in this case, other places that offer empanadas. This puts the focus on working to create a proposal, different enough, so that a consumer decides to choose it over the other, offering different fillings, unique preparations, better service, better price, to mention a few strategies.
Your Restaurant’s Playlist: The Key to Sell More
Based on the above, a restaurant must be very clear about the power that music has in the behavior of its customers, understanding that depending on the atmosphere that is to be generated, it plays a determining role.
Entradas recientes
- Opening every day: is it really more profitable?
- How to Improve the Customer Experience in the Hospitality Industry, applying Angus Deaton’s theories?
- Five Tips to Improve the Digital Presence of a Restaurant
- Sales Plan: The Compass for Strategies in Food Marketing
- Find Out Why Consumer Psychology May Be Affecting the Success of your Business
- 3 Strategies to Increase the Sales of your Food Business
- Effective Segmentation Strategies for Holiday Seasons
- Learn How to Create an Emergency Management Plan for Your Restaurant
- How to Create Exceptional Experiences in Your Restaurant
- The Power of a Smile Is Bigger Than You Can Imagine
