How to Improve the Customer Experience in the Hospitality Industry, applying Angus Deaton’s theories?
The hospitality industry, and particularly the restaurant industry, faces a constant challenge: to offer attractive and satisfying experiences to its customers.
In an increasingly competitive market, restaurants must understand the needs and preferences of their customers in order to offer a quality service that sets them apart from the competition.
Aug 7, 2023 | Neurogastronomy
In the world of consumer psychology, it is extremely important to know what factors can influence, in one way or another, the decisions our customer makes and the associations they make when storing in their memory an experience associated with a brand.
The customer experience is a key factor in the success of any business and restaurants are no exception. To offer an exceptional experience it is important to take into account certain keys that can make a difference.
Did you know that smiling can improve your customer service? That’s right, according to several investigations, smiling has multiple benefits for both you and your consumer. It is known that in one of the largest fast-food chains in the world, the cashiers responsible for serving customers always have a small sign in sight that reminds them to smile at each customer they serve.
This is one of the most recurring questions in the world of food entrepreneurs, who make great efforts to develop a better-quality product than the competition.
However, there is a powerful phrase that says: “The best-known beats best.” This explanation seems simple, however, behind it there is a very interesting explanation based on Applied Neurogastronomy.
It is possible that in your venture, business or your workplace, both you and your team have to wear a uniform. Although sometimes it may seem boring or uncomfortable, the truth is that the uniform has many benefits that you may not have considered. For many people, this formality is just that, and they do not give it much importance, they do not care about its status or the correct use of it. This occurs mainly due to ignorance. Today we want to share some benefits seen from Applied Neurogastronomy.
When given many options to choose from, the same areas of the brain get activated as when people feel physical pain, for example, stubbing our little toe at 3:00 a.m. while walking to the bathroom. Yes, as you read it: our minds do not like having to make complicated decisions, and when this happens it is known as choice overload, overchoice or the paradox of choice.
The success of a catering service may not lie in their food quality, but rather in the ability to adapt to the themes of the events they attend. We are going to explain it in the light of Applied Neurogastronomy.
We know that the perception of flavor can increase or decrease considerably if there is a congruence between what is served and the environment that surrounds the experience.
Imagine you own an empanada business. Now think fast and tell me who your competitors are.
Most people tend to think that their competition are those restaurants that offer the same thing, in this case, other places that offer empanadas. This puts the focus on working to create a proposal, different enough, so that a consumer decides to choose it over the other, offering different fillings, unique preparations, better service, better price, to mention a few strategies.
Based on the above, a restaurant must be very clear about the power that music has in the behavior of its customers, understanding that depending on the atmosphere that is to be generated, it plays a determining role.
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