The initiative of a person, a small gesture, asking the pastry chef to do something special for a diner, wow, it can have and has had such a big impact on someone’s life that many do not realize the power we have in our hands.

I think I’ve lost count of the times people call us urgently requesting a consultancy two weeks before the opening of the restaurant, and when we ask them if they already have the menu and/or have trained their customer service staff, their answer is “No”. Very bad omen

We live in times in which social networks have become not only a vehicle to connect with our friends or loved ones, but also a source of entertainment, information and pleasure. Food is one of the most popular topics among users.

Many people have a very special relationship with food or drinks. This seems common; however, there is something that draws attention in the area of ​​consumer psychology and it is that this relationship results in a ritualistic behavior, making the moment of consumption highly appreciated and that customers prefer it to any other experience.

As consultants we have had the opportunity to meet with many people who, without knowing it, are in the path of negativity. It is common to hear them say things like: “well, everything is very difficult”, “the problem is that the economy is not helping”, “my employees are not up to the task”, “customers are not what they used to be”.

By analyzing how customers described the restaurant experience, researchers from the University of Southern California, Cornell University, and the National University of Singapore were able to verify how a better living wage directly influenced customer satisfaction in these premises.

A very interesting study conducted in mid-2021 sought to understand the role of restaurants that offer traditional food, the satisfaction of tourists and the probability of returning and recommending the destination to their acquaintances. A satisfactory experience is directly influenced by the enjoyment of food in a traditional restaurant and it can positively or negatively impact the general image of the destination visited, since it is there, in restaurants, where ethnicity is reaffirmed and the memories of the most impressive moments of the trip are fixed.

A new study by the Kellogg School of Management at Northwestern University and the University of Massachusetts shows that a 5-star rating is not synonym of good quality. Researchers got to predict the success of a movie, a store, a book and a restaurant by analyzing the qualitative and quantitative evaluation from customers.