Business

Color Is the New Food Seasoning

Color Is the New Food Seasoning

Much is said about color psychology and how it can influence the consumer experience. Professionals in interior design know this and usually choose the color palette depending on whether their client is a fast food or full-service restaurant.

5 Ideas to Boost Your Sales by Making Alliances

5 Ideas to Boost Your Sales by Making Alliances

I’m passionate about connecting with the right people, and that’s exactly why I want to invite you to host a “takeover”, a marketing strategy in which you trust an outside food expert with your Instagram to interact with your community through stories and live broadcasts while you do the same in their account.

3 Keys for a Successful Digital Menu

3 Keys for a Successful Digital Menu

Nowadays, there is a great debate regarding the digital QR menus used in restaurants as part of the COVID 19 biosecurity measures. Some consider it useless and frustrating, since customers do not want or do not know how to use their phones to scan the code and then read the restaurant menu…

How to Analyze your Competitors and Differentiate from Them?

How to Analyze your Competitors and Differentiate from Them?

Did you know that one of the keys to the success of a restaurant is to know your competitors? This allows you to offer the customer a value proposition that allows you to position yourself, gives a vision of the market, and is useful to detect your strengths and weaknesses in order to propose an effective strategy.