Business

3 Keys for a Successful Digital Menu

3 Keys for a Successful Digital Menu

Nowadays, there is a great debate regarding the digital QR menus used in restaurants as part of the COVID 19 biosecurity measures. Some consider it useless and frustrating, since customers do not want or do not know how to use their phones to scan the code and then read the restaurant menu…

How to Analyze your Competitors and Differentiate from Them?

How to Analyze your Competitors and Differentiate from Them?

Did you know that one of the keys to the success of a restaurant is to know your competitors? This allows you to offer the customer a value proposition that allows you to position yourself, gives a vision of the market, and is useful to detect your strengths and weaknesses in order to propose an effective strategy.

8 Recommendations to Keep Your Team Motivated

8 Recommendations to Keep Your Team Motivated

One of the main challenges of every restaurateur is to form an efficient work team, which allows them to satisfy both the needs of their customers and achieve their own business goals. That is why, labor motivation is part of the strategy to be implemented within companies to encourage employees.

Hey, chef! The Importance of Standardized Recipes

Hey, chef! The Importance of Standardized Recipes

Sometimes, the decision to open a restaurant or a food business is determined by the existence of a recipe or group of recipes that we originally made at home and that were surely highly praised and flattered by the people who tried them. So, we dared to take one step further and became entrepreneur, but when we have to face the fact of making the same recipe over and over again and the challenge of always maintaining consistency, it is very likely that we will not be successful if we do not standardize the recipe.

Dark Kitchens: Advantages of this Business Model

Dark Kitchens: Advantages of this Business Model

An alternative that is currently becoming a trend among restaurateurs is ghost kitchens or dark kitchens. It is an innovative concept that allows restaurants to continue preparing their dishes and offering them to their customers without having to receive guests in their dining room.