Neurogastronomy continues to work to show us how the perception of flavor is affected even by the elements that one least expects. In a recent study published at the end of 2021, in which data from more than 97,242 reviews of 1,752 restaurants was analyzed for a period of 2 years, it was possible to understand how better wages affected the perception of the consumer experience
By analyzing how customers described the restaurant experience, researchers from the University of Southern California, Cornell University, and the National University of Singapore were able to verify how a better living wage directly influenced customer satisfaction in these premises.
When an employee feels that their effort is recognized with better wages, a positive relationship with their superiors and a pleasant work environment, skills are developed to better manage stress, which significantly reduces incidents with diners, since they are more ready to serve them with a smile and fulfil any need that may arise.
In applied neurogastronomy we usually talk about the power of mirror neurons; this concept explains that we can involuntarily align ourselves emotionally with the people around us. For example: if a waiter is in a bad mood, customers will quickly reflect this emotion; on the contrary, when we serve our guests with a smile and we are in a good mood, customers will match our joyful mood, improving the perception of the taste of the food, making it more pleasant, increasing the possibility of receiving an emotionally favorable opinion in social networks, as well as the possibility of returning and becoming a regular customer.
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