MARKETING
Is It Possible to Sell Without Using Digital Marketing?
Marketing is not just about selling online. The term marketing encompasses all kinds of actions, from the poster we put outside our business with the statement: “Hamburgers for sale” to the chatbot that answers on our Facebook page in an automated way.
How to Design a Profitable and Strategically Delicious Menu for Your Restaurant?
The reality is that having a food business is not much about cooking. The food industry is one of the industries with the highest annual loss rate, therefore, it is necessary that at the moment of opening your restaurant you acquire the necessary skills to maintain a good restaurant management.
Most Restaurants Make This Mistake on social media and It’s Time to Change
In this space, we use to talk about food, however, I want us to start with an example from the world of technology to illustrate and make evident one of the most common mistakes in communication strategies that still do not use the advances of applied neurogastronomy.
5 Tips to Grow Your Food Truck Brand on Social Media
Today social networks are essential to share information about any food business. However, when you are very involved in the operational area of a fast-food company, you tend to put aside attracting more customers through these important and powerful tools. To help...
Aromas and Colors the Perfect Hook for Your Restaurant
Undoubtedly, the human senses play a fundamental role in food experience. The best memories are made when gathered around the table. Here, I will analyze in detail what is the perfect hook for your food business. Let’s get started right away!
Optimize Customer Service in Your Restaurant
The customer is one of the essential elements of any restaurant; therefore, the attention and service you provide will qualify the type of business you have. Currently there is a lot of competition in the market, that is why the owner of a restaurant not only offers quality in terms of food, but also makes it easier for the client to live an unparalleled experience.
Marketing Strategies for Restaurants: Online Surveys
To know in depth the tastes of our customers, it is essential to make a marketing plan that contains effective strategies. Therefore, in order to obtain a more adjusted and accurate profile of consumers, conducting surveys can be an excellent alternative. Fortunately, today the Internet offers us a series of digital tools to conduct them. What are the best? I will mention them below.
Avoid These Two Mistakes When Showing the Advantages of Your Food Business
Several restaurant owners told me about their concerns regarding the advantages of their food business in contrast with those of the competition. I realized that they frequently make two mistakes when showing such advantages on social media, and their posts can be counterproductive
Activate Content Creation Using an Empathy Map
It is a way of creating the profile of your ideal customer, the one that makes you excited every time they buy your products and visit your restaurant. Basically, the customer of your dreams.
Attract Food Tourists to Your Restaurant!
Did you know that there is a group of people who visit a city solely based on where to eat and to live culinary experiences? This audience is labeled as foodies: people who are passionate about food, about the origin of the ingredients, the story behind a recipe (or place) in order to obtain knowledge through experiences related to food and drinks that bring pleasure and joy.
Entradas recientes
- Opening every day: is it really more profitable?
- How to Improve the Customer Experience in the Hospitality Industry, applying Angus Deaton’s theories?
- Five Tips to Improve the Digital Presence of a Restaurant
- Sales Plan: The Compass for Strategies in Food Marketing
- Find Out Why Consumer Psychology May Be Affecting the Success of your Business
- 3 Strategies to Increase the Sales of your Food Business
- Effective Segmentation Strategies for Holiday Seasons
- Learn How to Create an Emergency Management Plan for Your Restaurant
- How to Create Exceptional Experiences in Your Restaurant
- The Power of a Smile Is Bigger Than You Can Imagine
