Articles
Here you will find information, trends, advice, tips and much more about various areas of interest within the food industry.
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The Power of a Smile Is Bigger Than You Can Imagine
Did you know that smiling can improve your customer service? That’s right, according to several investigations, smiling has multiple benefits for both you and your consumer. It is known that in one of the largest fast-food chains in the world, the cashiers responsible for serving customers always have a small sign in sight that reminds them to smile at each customer they serve.
You Have the Best Product, But Why Are You Not the One That Sells the Most?
This is one of the most recurring questions in the world of food entrepreneurs, who make great efforts to develop a better-quality product than the competition.
However, there is a powerful phrase that says: “The best-known beats best.” This explanation seems simple, however, behind it there is a very interesting explanation based on Applied Neurogastronomy.
The Impact of Uniforms Is Underestimated
It is possible that in your venture, business or your workplace, both you and your team have to wear a uniform. Although sometimes it may seem boring or uncomfortable, the truth is that the uniform has many benefits that you may not have considered. For many people, this formality is just that, and they do not give it much importance, they do not care about its status or the correct use of it. This occurs mainly due to ignorance. Today we want to share some benefits seen from Applied Neurogastronomy.
Strategies for Each Stage of the Restaurant Customer
When we plan marketing strategies for a food business, it is important to focus them on the diner’s life cycle, because each stage provides a unique opportunity to positively impact their perception and retain them so that they return to the restaurant.
How to Measure the Success of the Marketing Campaign of a Food Business?
Now, have you ever wondered how to measure the success of your marketing campaign? There are several formulas that will guide you and verify if your investment is generating sales.
Choosing an Empanada Can Literally Be Painful
When given many options to choose from, the same areas of the brain get activated as when people feel physical pain, for example, stubbing our little toe at 3:00 a.m. while walking to the bathroom. Yes, as you read it: our minds do not like having to make complicated decisions, and when this happens it is known as choice overload, overchoice or the paradox of choice.
How The Theme of An Event Can Affect Your Catering Service
The success of a catering service may not lie in their food quality, but rather in the ability to adapt to the themes of the events they attend. We are going to explain it in the light of Applied Neurogastronomy.
We know that the perception of flavor can increase or decrease considerably if there is a congruence between what is served and the environment that surrounds the experience.
The Importance of Creating a Personality for Your Restaurant
Every day more and more restaurants want to express their personality, concept and passion, do you want to know the importance of creating one for your business?
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7 Actions to Boost the Sale of Your Food in The Business Sector
On many occasions, when working with different types of food businesses, I notice there is a business opportunity that is almost never considered: having a fixed monthly income by selling food to companies located near your business.
