by Samantha Davila | Nov 29, 2022 | Marketing, Sales
One of the most frequent questions I am asked in social media or training workshops on food marketing strategies is how to get out of the routine in content creation to avoid posting only the dishes that are served in the restaurant. And that’s when I share a...
by Samantha Davila | Nov 28, 2022 | Marketing, Operations, Sales
Audiences out there are very varied; therefore, you must know how to recognize them, identify them and connect with them. Knowing the different audiences that visit you and buy from you is very important when paying for social media advertising to reach more people. A...
by Samantha Davila | Nov 28, 2022 | Marketing, Sales
Surely, on more than one occasion you have wondered how you can get the attention of new customers, and at the same time, maintain the loyalty and preference of current guests. Today, through these lines, I will mention some ideas that you should use and know how to...
by Samantha Davila | Nov 25, 2022 | Neurogastronomy, Sales
Some time ago, I was talking with the owner of a restaurant who told me that they could not adjust the temperature of the air conditioning and that their establishment was too cold. They explained the employees were always happy because having low temperatures when...
by Samantha Davila | Mar 22, 2022 | Sales, Training
It is important to recognize that the restaurants that have managed to overcome adversity as a result of the circumstances derived from the pandemic, owe it, in large measure, to the loyal customers who have remained active, enjoying the services that they offer....
by Samantha Davila | Dec 23, 2021 | Brand, Marketing, Operations, Sales
Did you know that including traditional food in your menu can be beneficial? It helps you connect with the emotions of diners in the area and will make you a reference for visitors who want to try dishes representative of the region. How important is traditional food?...