Articles
Here you will find information, trends, advice, tips and much more about various areas of interest within the food industry.
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The Neuroscience of Tipping and 3 Keys to Increase It
In general, the tip or gratuity that a customer leaves for the service received is associated with a duty and corresponds to 10% – 15% of the billed amount…
5 Ideas to Boost Your Sales by Making Alliances
I’m passionate about connecting with the right people, and that’s exactly why I want to invite you to host a “takeover”, a marketing strategy in which you trust an outside food expert with your Instagram to interact with your community through stories and live broadcasts while you do the same in their account.
3 Keys for a Successful Digital Menu
Nowadays, there is a great debate regarding the digital QR menus used in restaurants as part of the COVID 19 biosecurity measures. Some consider it useless and frustrating, since customers do not want or do not know how to use their phones to scan the code and then read the restaurant menu…
The Importance of Service Staff in a Food Business
The service staff in a food business is in charge of organizing, planning, executing the operations of the restaurant, and being the image of the company. The magic that surrounds the client in their visit to the restaurant is due, in great part, to the experience of tasting your dishes combined with a good treatment and attention.
How to Analyze your Competitors and Differentiate from Them?
Did you know that one of the keys to the success of a restaurant is to know your competitors? This allows you to offer the customer a value proposition that allows you to position yourself, gives a vision of the market, and is useful to detect your strengths and weaknesses in order to propose an effective strategy.
Why Do You Need a Signature Dish in your Business?
The restaurant industry is varied, complex and highly competitive. Thousands of small and large restaurants compete to offer the best dining experience to their customers. How to stand out among so many options?
Learn How to Define the Values of Your Restaurant
The values of a company are the soul that drives, motivates and directs the internal behavior of each organization. It comprises the ethical, moral and professional principles associated with the company’s mission and vision.
Are You Sure your Playlist is Aligned with your Brand?
Imagine for a moment that a baby has fallen lightly asleep in their mother’s arms, you carry them to their crib, put on some music to lull them to sleep, and start drumming.
And There Was Light… To Create Emotions
For an artist, light is everything. For the photographer it is the key to their work, for an architect it is the secret behind their design and for a restaurateur or entrepreneur… it is a headache that must be used efficiently in order to save money.
