Articles
Here you will find information, trends, advice, tips and much more about various areas of interest within the food industry.
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Color Is the New Food Seasoning
Much is said about color psychology and how it can influence the consumer experience. Professionals in interior design know this and usually choose the color palette depending on whether their client is a fast food or full-service restaurant.
Never Forget this Important Piece of the Puzzle in Your Restaurant
The atmosphere of a restaurant is fundamental to connect with guests; so, it is important to be clear about the visual concept and the complete experience that customers live: from the moment they enter your restaurant, till the moment they leave.
Reach Your Target Audience Efficiently
Audiences out there are very varied; therefore, you must know how to recognize them, identify them and connect with them.
Gamification as a Strategy in Your Marketing Plan
On more than one occasion you have wondered how you can get the attention of new customers, and at the same time, maintain the loyalty and preference of current guests.
Adjust the Thermostat of Your Restaurant to the Right Temperature and Increase Your Sales
The owner of a restaurant told me that they could not adjust the temperature of the air conditioning and that their establishment was too cold…
5 Strategies to Boost your Relationship with the Most Loyal Customers
It is important to recognize that the restaurants that have managed to overcome adversity as a result of the circumstances derived from the pandemic, owe it, in large measure, to the loyal customers who have remained active, enjoying the services that they offer…
Self-motivation in Food Entrepreneurship
A roller coaster: that is the description of the emotions experienced by a person who decides to start a food business.
When you Want to Turn your Hobby of Cooking into a Business
In the world of food businesses, a topic that I continuously see when training entrepreneurs is the fact that they want to turn their hobby of cooking into an open-door business and have their own restaurant.
6 Google My Business Metrics for Your Restaurant
Maintaining a close relationship with your customers is essential for your business to grow, and Google My Business is a great ally to make this happen.
