Articles
Here you will find information, trends, advice, tips and much more about various areas of interest within the food industry.
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Choosing an Empanada Can Literally Be Painful
When given many options to choose from, the same areas of the brain get activated as when people feel physical pain, for example, stubbing our little toe at 3:00 a.m. while walking to the bathroom. Yes, as you read it: our minds do not like having to make complicated decisions, and when this happens it is known as choice overload, overchoice or the paradox of choice.
How The Theme of An Event Can Affect Your Catering Service
The success of a catering service may not lie in their food quality, but rather in the ability to adapt to the themes of the events they attend. We are going to explain it in the light of Applied Neurogastronomy.
We know that the perception of flavor can increase or decrease considerably if there is a congruence between what is served and the environment that surrounds the experience.
The Importance of Creating a Personality for Your Restaurant
Every day more and more restaurants want to express their personality, concept and passion, do you want to know the importance of creating one for your business?
Keep reading!
7 Actions to Boost the Sale of Your Food in The Business Sector
On many occasions, when working with different types of food businesses, I notice there is a business opportunity that is almost never considered: having a fixed monthly income by selling food to companies located near your business.
3 Keys to Boost the WOW Factor in Your Sales Process
A few weeks ago, I went to a city in Mexico to teach a course and, as every time I visit another place, I took the opportunity to observe new areas of improvement, ideas and strategies that other restaurants apply. It was on this occasion that I experienced 3 WOW factors and, after analyzing each situation, I can now share with you how to apply them to your sales process.
Key Restaurant Marketing Ideas that You Can Apply when Opening Your Business
Opening a restaurant is the best opportunity to create a database and have the possibility of contacting customers in the future. Below we will share some strategies that will help you boost sales and retain people
3 Elements That Enhance Your QR Menu
One of the first elements customers will have contact with at your food business is the QR menu. This format is here to stay and you have to make the most of it for your business.
But what does QR mean? A Quick Response code that stores information and can be read by our smartphones.
Knowing Your Customer Is a Myopic Vision of the Business
Imagine you own an empanada business. Now think fast and tell me who your competitors are.
Most people tend to think that their competition are those restaurants that offer the same thing, in this case, other places that offer empanadas. This puts the focus on working to create a proposal, different enough, so that a consumer decides to choose it over the other, offering different fillings, unique preparations, better service, better price, to mention a few strategies.
Is It Possible to Sell Without Using Digital Marketing?
Marketing is not just about selling online. The term marketing encompasses all kinds of actions, from the poster we put outside our business with the statement: “Hamburgers for sale” to the chatbot that answers on our Facebook page in an automated way.
