Articles
Here you will find information, trends, advice, tips and much more about various areas of interest within the food industry.
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Do You Know How Strategic It Is to Have a Traditional Food Restaurant in Tourist Destinations?
A very interesting study conducted in mid-2021 sought to understand the role of restaurants that offer traditional food, the satisfaction of tourists and the probability of returning and recommending the destination to their acquaintances. A satisfactory experience is directly influenced by the enjoyment of food in a traditional restaurant and it can positively or negatively impact the general image of the destination visited, since it is there, in restaurants, where ethnicity is reaffirmed and the memories of the most impressive moments of the trip are fixed.
A 5 Star Rating Will Not Get You More Customers
A new study by the Kellogg School of Management at Northwestern University and the University of Massachusetts shows that a 5-star rating is not synonym of good quality. Researchers got to predict the success of a movie, a store, a book and a restaurant by analyzing the qualitative and quantitative evaluation from customers.
Activate Content Creation Using an Empathy Map
It is a way of creating the profile of your ideal customer, the one that makes you excited every time they buy your products and visit your restaurant. Basically, the customer of your dreams.
Attract Food Tourists to Your Restaurant!
Did you know that there is a group of people who visit a city solely based on where to eat and to live culinary experiences? This audience is labeled as foodies: people who are passionate about food, about the origin of the ingredients, the story behind a recipe (or place) in order to obtain knowledge through experiences related to food and drinks that bring pleasure and joy.
Color Is the New Food Seasoning
Much is said about color psychology and how it can influence the consumer experience. Professionals in interior design know this and usually choose the color palette depending on whether their client is a fast food or full-service restaurant.
Never Forget this Important Piece of the Puzzle in Your Restaurant
The atmosphere of a restaurant is fundamental to connect with guests; so, it is important to be clear about the visual concept and the complete experience that customers live: from the moment they enter your restaurant, till the moment they leave.
Reach Your Target Audience Efficiently
Audiences out there are very varied; therefore, you must know how to recognize them, identify them and connect with them.
Gamification as a Strategy in Your Marketing Plan
On more than one occasion you have wondered how you can get the attention of new customers, and at the same time, maintain the loyalty and preference of current guests.
Adjust the Thermostat of Your Restaurant to the Right Temperature and Increase Your Sales
The owner of a restaurant told me that they could not adjust the temperature of the air conditioning and that their establishment was too cold…
