NEUROGASTRONOMY

Do You Know How Strategic It Is to Have a Traditional Food Restaurant in Tourist Destinations?

Do You Know How Strategic It Is to Have a Traditional Food Restaurant in Tourist Destinations?

A very interesting study conducted in mid-2021 sought to understand the role of restaurants that offer traditional food, the satisfaction of tourists and the probability of returning and recommending the destination to their acquaintances. A satisfactory experience is directly influenced by the enjoyment of food in a traditional restaurant and it can positively or negatively impact the general image of the destination visited, since it is there, in restaurants, where ethnicity is reaffirmed and the memories of the most impressive moments of the trip are fixed.

A 5 Star Rating Will Not Get You More Customers

A 5 Star Rating Will Not Get You More Customers

A new study by the Kellogg School of Management at Northwestern University and the University of Massachusetts shows that a 5-star rating is not synonym of good quality. Researchers got to predict the success of a movie, a store, a book and a restaurant by analyzing the qualitative and quantitative evaluation from customers.

Color Is the New Food Seasoning

Color Is the New Food Seasoning

Much is said about color psychology and how it can influence the consumer experience. Professionals in interior design know this and usually choose the color palette depending on whether their client is a fast food or full-service restaurant.

And There Was Light… To Create Emotions

And There Was Light… To Create Emotions

For an artist, light is everything. For the photographer it is the key to their work, for an architect it is the secret behind their design and for a restaurateur or entrepreneur… it is a headache that must be used efficiently in order to save money.

The Importance of Investing in Your Staff

The Importance of Investing in Your Staff

When we start a food business, we often focus on investing in decoration, tableware, glassware, furniture, lighting and kitchen equipment that, sometimes, we don’t even need. By the time we open, we have already used up almost all of our financial resources and are under pressure to start selling. Here’s the thing, we have invested so much that we forget one big detail, the magic ingredient for the success of our business.

Successfully Redesign Your Kitchen

Successfully Redesign Your Kitchen

Have you thought about redesigning your kitchen and don’t know how to do it? Then, this article is for you. We have compiled some recommendations to guide you through the process. We know that redesigning requires planning in order to get the desired results and having a guide with the key steps at hand can be very useful.