Articles
Here you will find information, trends, advice, tips and much more about various areas of interest within the food industry.
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3 Strategies to Increase the Sales of your Food Business
Sales are a central point in any business and it is logical that every day you want to sell more or reach more customers. However, the sales trick is not just about selling more, but about selling better.
Effective Segmentation Strategies for Holiday Seasons
The holiday season can be a busy time for restaurants. However, with the right segmentation strategies you can make the most of this time of year and increase your sales.
Learn How to Create an Emergency Management Plan for Your Restaurant
What would happen if your sales dropped disproportionately overnight? For how long would your business be prepared to endure it? Do you know how to manage this type of situation? There is a way to deal with this type of eventuality and it is easier than you think, its name is the Emergency Management Plan (EMP).
How to Create Exceptional Experiences in Your Restaurant
The customer experience is a key factor in the success of any business and restaurants are no exception. To offer an exceptional experience it is important to take into account certain keys that can make a difference.
The Power of a Smile Is Bigger Than You Can Imagine
Did you know that smiling can improve your customer service? That’s right, according to several investigations, smiling has multiple benefits for both you and your consumer. It is known that in one of the largest fast-food chains in the world, the cashiers responsible for serving customers always have a small sign in sight that reminds them to smile at each customer they serve.
You Have the Best Product, But Why Are You Not the One That Sells the Most?
This is one of the most recurring questions in the world of food entrepreneurs, who make great efforts to develop a better-quality product than the competition.
However, there is a powerful phrase that says: “The best-known beats best.” This explanation seems simple, however, behind it there is a very interesting explanation based on Applied Neurogastronomy.
The Impact of Uniforms Is Underestimated
It is possible that in your venture, business or your workplace, both you and your team have to wear a uniform. Although sometimes it may seem boring or uncomfortable, the truth is that the uniform has many benefits that you may not have considered. For many people, this formality is just that, and they do not give it much importance, they do not care about its status or the correct use of it. This occurs mainly due to ignorance. Today we want to share some benefits seen from Applied Neurogastronomy.
Strategies for Each Stage of the Restaurant Customer
When we plan marketing strategies for a food business, it is important to focus them on the diner’s life cycle, because each stage provides a unique opportunity to positively impact their perception and retain them so that they return to the restaurant.
How to Measure the Success of the Marketing Campaign of a Food Business?
Now, have you ever wondered how to measure the success of your marketing campaign? There are several formulas that will guide you and verify if your investment is generating sales.
