Articles

Here you will find information, trends, advice, tips and much more about various areas of interest within the food industry.

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How to Retain Customers and Increase Sales

How to Retain Customers and Increase Sales

In this article, we’ll explore effective loyalty strategies that will help you retain customers and
increase your business’s sales. Your social media presence is probably already great, and you
might already have nice pictures and viral videos, so it’s time to elevate your approach by
implementing loyalty strategies.

The Art of Adapting Flavors: Three Tips to Win Over Locals inYour Ethnic Restaurant

The Art of Adapting Flavors: Three Tips to Win Over Locals inYour Ethnic Restaurant

Dear immigrant entrepreneurs seeking to open an ethnic restaurant in a new country: Let us
guide you on the path to success. As expert consultants in the restaurant industry, we recognize
the significance of adapting to the local culture to attract and satisfy customers.
In this article, from the perspective of applied neurogastronomy, we explore three reasons why
modifying the seasoning of your dishes is essential to create an authentic and captivating
culinary experience that wins over the hearts and palates of local customers.

Opening every day: is it really more profitable?

Opening every day: is it really more profitable?

The reality is that the food sector is a complex place to reconcile family and professional life. Today’s generation is aware of this reality and is not willing to give up their quality of life; which means that, currently, many companies in the sector are being forced to change their work rhythms.

Five Tips to Improve the Digital Presence of a Restaurant

Five Tips to Improve the Digital Presence of a Restaurant

Today, a large percentage of potential customers search for restaurant information online before visiting. For this reason, it is essential for restaurants to have a strong and attractive digital presence to attract the right customers. If you are looking to improve the digital presence of your restaurant, here are five tips to achieve it and check if you already apply it or analyze the area of opportunity

Sales Plan: The Compass for Strategies in Food Marketing

Sales Plan: The Compass for Strategies in Food Marketing

The lack of a sales plan is one of the failures that I have observed sharing my day-to-day work with different food businesses from small, medium and large entrepreneurs. Really, this is the watershed to work on a plan focused on real actions and thus create effective food marketing strategies with a logic focused on company’s bottom line.