Articles
Here you will find information, trends, advice, tips and much more about various areas of interest within the food industry.
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5 Strategies to Boost your Relationship with the Most Loyal Customers
It is important to recognize that the restaurants that have managed to overcome adversity as a result of the circumstances derived from the pandemic, owe it, in large measure, to the loyal customers who have remained active, enjoying the services that they offer…
Self-motivation in Food Entrepreneurship
A roller coaster: that is the description of the emotions experienced by a person who decides to start a food business.
When you Want to Turn your Hobby of Cooking into a Business
In the world of food businesses, a topic that I continuously see when training entrepreneurs is the fact that they want to turn their hobby of cooking into an open-door business and have their own restaurant.
6 Google My Business Metrics for Your Restaurant
Maintaining a close relationship with your customers is essential for your business to grow, and Google My Business is a great ally to make this happen.
The Neuroscience of Tipping and 3 Keys to Increase It
In general, the tip or gratuity that a customer leaves for the service received is associated with a duty and corresponds to 10% – 15% of the billed amount…
5 Ideas to Boost Your Sales by Making Alliances
I’m passionate about connecting with the right people, and that’s exactly why I want to invite you to host a “takeover”, a marketing strategy in which you trust an outside food expert with your Instagram to interact with your community through stories and live broadcasts while you do the same in their account.
3 Keys for a Successful Digital Menu
Nowadays, there is a great debate regarding the digital QR menus used in restaurants as part of the COVID 19 biosecurity measures. Some consider it useless and frustrating, since customers do not want or do not know how to use their phones to scan the code and then read the restaurant menu…
The Importance of Service Staff in a Food Business
The service staff in a food business is in charge of organizing, planning, executing the operations of the restaurant, and being the image of the company. The magic that surrounds the client in their visit to the restaurant is due, in great part, to the experience of tasting your dishes combined with a good treatment and attention.
How to Analyze your Competitors and Differentiate from Them?
Did you know that one of the keys to the success of a restaurant is to know your competitors? This allows you to offer the customer a value proposition that allows you to position yourself, gives a vision of the market, and is useful to detect your strengths and weaknesses in order to propose an effective strategy.
