by Samantha Davila | Feb 8, 2023 | Marketing, Neurogastronomy, Training
In this space, we use to talk about food, however, I want us to start with an example from the world of technology to illustrate and make evident one of the most common mistakes in communication strategies that still do not use the advances of applied neurogastronomy....
by Samantha Davila | Feb 8, 2023 | Marketing, Operations, Sales
Today social networks are essential to share information about any food business. However, when you are very involved in the operational area of a fast-food company, you tend to put aside attracting more customers through these important and powerful tools. To help...
by Samantha Davila | Nov 29, 2022 | Business, Marketing, Sales
Undoubtedly, the human senses play a fundamental role in food experience. The best memories are made when gathered around the table. Here, I will analyze in detail what is the perfect hook for your food business. Let’s get started right away! Aromas and flavors...
by Samantha Davila | Nov 29, 2022 | Marketing, Operations, Training
The customer is one of the essential elements of any restaurant; therefore, the attention and service you provide will qualify the type of business you have. Currently there is a lot of competition in the market, that is why the owner of a restaurant not only offers...
by Samantha Davila | Nov 29, 2022 | Marketing
To know in depth the tastes of our customers, it is essential to make a marketing plan that contains effective strategies. Therefore, in order to obtain a more adjusted and accurate profile of consumers, conducting surveys can be an excellent alternative. Fortunately,...
by Samantha Davila | Nov 29, 2022 | Marketing, Training
A few days ago, several restaurant owners told me about their concerns regarding the advantages of their food business in contrast with those of the competition. I realized that they frequently make two mistakes when showing such advantages on social media, and their...
