by Samantha Davila | Jul 8, 2023 | Neurogastronomy, Sales
This is one of the most recurring questions in the world of food entrepreneurs, who make great efforts to develop a better-quality product than the competition. However, there is a powerful phrase that says: “The best-known beats best.” This explanation...
by Samantha Davila | Jul 7, 2023 | Brand, Neurogastronomy
It is possible that in your venture, business or your workplace, both you and your team have to wear a uniform. Although sometimes it may seem boring or uncomfortable, the truth is that the uniform has many benefits that you may not have considered. For many people,...
by Samantha Davila | Jul 7, 2023 | Brand, Neurogastronomy
On one occasion, a friend asked me for support for his venture. He wanted to know why his customers were not buying the products he thought were the best. The business was a modern Venezuelan-style empanada shop, offering more than 30 different fillings. There were...
by Samantha Davila | Jul 7, 2023 | Neurogastronomy, Operations
The success of a catering service may not lie in their food quality, but rather in the ability to adapt to the themes of the events they attend. We are going to explain it in the light of Applied Neurogastronomy. We know that the perception of flavor can increase or...
by Samantha Davila | Feb 8, 2023 | Marketing, Neurogastronomy, Sales
Imagine you own an empanada business. Now think fast and tell me who your competitors are. Most people tend to think that their competition are those restaurants that offer the same thing, in this case, other places that offer empanadas. This puts the focus on working...
by Samantha Davila | Feb 8, 2023 | Neurogastronomy, Sales, Training
Before I start talking about it, I want to ask you if you have different playlists that you have designed for different moments like exercising, concentrating to do a task or an activity, a cleaning day at home. The answer is, very likely, yes and surely you have a...
