by Samantha Davila | Nov 29, 2022 | Marketing, Sales
One of the most frequent questions I am asked in social media or training workshops on food marketing strategies is how to get out of the routine in content creation to avoid posting only the dishes that are served in the restaurant. And that’s when I share a...
by Samantha Davila | Nov 29, 2022 | Marketing
Did you know that there is a group of people who visit a city solely based on where to eat and to live culinary experiences? This audience is labeled as foodies: people who are passionate about food, about the origin of the ingredients, the story behind a recipe (or...
by Samantha Davila | Nov 28, 2022 | Marketing, Training
The atmosphere of a restaurant is fundamental to connect with guests; so, it is important to be clear about the visual concept and the complete experience that customers live: from the moment they enter your restaurant, till the moment they leave. In this sense, it is...
by Samantha Davila | Nov 28, 2022 | Marketing, Operations, Sales
Audiences out there are very varied; therefore, you must know how to recognize them, identify them and connect with them. Knowing the different audiences that visit you and buy from you is very important when paying for social media advertising to reach more people. A...
by Samantha Davila | Nov 28, 2022 | Marketing, Sales
Surely, on more than one occasion you have wondered how you can get the attention of new customers, and at the same time, maintain the loyalty and preference of current guests. Today, through these lines, I will mention some ideas that you should use and know how to...
by Samantha Davila | Feb 16, 2022 | Business, Marketing
Did you know that one of the keys to the success of a restaurant is to know your competitors? This allows you to offer the customer a value proposition that allows you to position yourself, gives a vision of the market, and is useful to detect your strengths and...
