by Samantha Davila | Feb 8, 2023 | Marketing, Neurogastronomy, Training
In this space, we use to talk about food, however, I want us to start with an example from the world of technology to illustrate and make evident one of the most common mistakes in communication strategies that still do not use the advances of applied neurogastronomy....
by Samantha Davila | Feb 8, 2023 | Neurogastronomy, Operations
When we design a restaurant and want to increase the likelihood that customers will return, there are three main elements to consider when creating the customer experience: First impression The first element considers the design, layout and functionality...
by Samantha Davila | Feb 8, 2023 | Brand
The fourth edition of our webinar platform: P.A.N. Food Business Week is about to start and it will discuss a topic of great interest for those would-be food entrepreneurs of the P.A.N. community, and anyone who wants to start a business abroad. This time attendees...
by Samantha Davila | Feb 8, 2023 | Marketing, Operations, Sales
Today social networks are essential to share information about any food business. However, when you are very involved in the operational area of a fast-food company, you tend to put aside attracting more customers through these important and powerful tools. To help...
by Samantha Davila | Feb 8, 2023 | Neurogastronomy
Recently, Maria, a blind woman, went to celebrate her birthday with a good friend in a restaurant. The service was splendid, the dishes tasted great, the attention was careful; however, what happened at the end made that night unique and memorable. At dessert time,...