by Samantha Davila | Jul 8, 2023 | Neurogastronomy, Sales
This is one of the most recurring questions in the world of food entrepreneurs, who make great efforts to develop a better-quality product than the competition. However, there is a powerful phrase that says: “The best-known beats best.” This explanation...
by Samantha Davila | Jul 7, 2023 | Brand, Neurogastronomy
It is possible that in your venture, business or your workplace, both you and your team have to wear a uniform. Although sometimes it may seem boring or uncomfortable, the truth is that the uniform has many benefits that you may not have considered. For many people,...
by Samantha Davila | Jul 7, 2023 | Operations
When we plan marketing strategies for a food business, it is important to focus them on the diner’s life cycle, because each stage provides a unique opportunity to positively impact their perception and retain them so that they return to the restaurant. Then,...
by Samantha Davila | Jul 7, 2023 | Brand, Business, Marketing
Many people wonder if through digital marketing we can verify if sales have been generated and the answer is that if in a marketing plan, online or offline, goals are set and certain indicators are worked on, we can monitor and measure the results obtained, to find...
by Samantha Davila | Jul 7, 2023 | Brand, Neurogastronomy
On one occasion, a friend asked me for support for his venture. He wanted to know why his customers were not buying the products he thought were the best. The business was a modern Venezuelan-style empanada shop, offering more than 30 different fillings. There were...
