by Samantha Davila | Aug 6, 2023 | Operations
What would happen if your sales dropped disproportionately overnight? For how long would your business be prepared to endure it? Do you know how to manage this type of situation? When most business owners decide to open their restaurant, they do so from the innocent...
by Samantha Davila | Jul 7, 2023 | Operations
When we plan marketing strategies for a food business, it is important to focus them on the diner’s life cycle, because each stage provides a unique opportunity to positively impact their perception and retain them so that they return to the restaurant. Then,...
by Samantha Davila | Jul 7, 2023 | Neurogastronomy, Operations
The success of a catering service may not lie in their food quality, but rather in the ability to adapt to the themes of the events they attend. We are going to explain it in the light of Applied Neurogastronomy. We know that the perception of flavor can increase or...
by Samantha Davila | Feb 8, 2023 | Marketing, Operations
One of the first elements customers will have contact with at your food business is the QR menu. This format is here to stay and you have to make the most of it for your business. But what does QR mean? A Quick Response code that stores information and can be read by...
by Samantha Davila | Feb 8, 2023 | Marketing, Operations
Did you know that just by opening your restaurant you have a 23% of annual losses? These data were collected by the Basque Culinary Center and if you are impressed, this percentage is just the beginning, because there are still to include all those losses that you may...
by Samantha Davila | Feb 8, 2023 | Neurogastronomy, Operations
When we design a restaurant and want to increase the likelihood that customers will return, there are three main elements to consider when creating the customer experience: First impression The first element considers the design, layout and functionality...
