by Samantha Davila | Aug 7, 2023 | Finance, Operations
In 2022, in Europe, more than 50% of the job vacancies for the spring-summer season in the food sector have been completely deserted. The reason is because the new generations prefer not to give up their quality of life. It is no secret to anyone that one of the...
by Samantha Davila | Aug 7, 2023 | Brand, Neurogastronomy, Operations
The hospitality industry, and particularly the restaurant industry, faces a constant challenge: to offer attractive and satisfying experiences to its customers. In an increasingly competitive market, restaurants must understand the needs and preferences of their...
by Samantha Davila | Aug 7, 2023 | Brand, Marketing
Today, a large percentage of potential customers search for restaurant information online before visiting. For this reason, it is essential for restaurants to have a strong and attractive digital presence to attract the right customers. If you are looking to improve...
by Samantha Davila | Aug 7, 2023 | Marketing, Sales
The lack of a sales plan is one of the failures that I have observed sharing my day-to-day work with different food businesses from small, medium and large entrepreneurs. Really, this is the watershed to work on a plan focused on real actions and thus create effective...
by Samantha Davila | Aug 7, 2023 | Neurogastronomy
In the world of consumer psychology, it is extremely important to know what factors can influence, in one way or another, the decisions our customer makes and the associations they make when storing in their memory an experience associated with a brand. One of the...
