Opening a restaurant can be an exciting yet also challenging endeavor. We will now share with you three essential secrets to boost your business’s growth, all of which draw from applied neurogastronomy and are widely used by the most successful restaurant chains in the world.
The first secret involves understanding how prices influence your customers’ purchasing decisions. It is known that consumers are price-sensitive. It is also known that the perception of value is critical in their choice. Hence, I encourage you to carefully assess your prices and use psychological pricing strategies. Consider using ‘magic’ price points (e.g., $9.99 instead of $10.00) to give the appearance of a more attractive deal.
In addition, you can make use of fixed-price menus including varied and appealing options for patrons who seek excellent value for their money. You should also consider special deals and discounts on specific days of the week to encourage customers to come in.
The second secret focuses on menu design. When well-designed, a menu can build up your customers’ appetite and guide their purchasing decisions.
To achieve this, consider using visual techniques that highlight the most profitable dishes or those that you want to promote. Add eye-catching colors, highlights, and high-quality photographs to catch people’s attention. Strategically group menu items, so that you emphasize popular or special options. Make sure to use enticing and emotionally persuasive descriptions to work up your customers’ appetite.
Finally, don’t underestimate the power of added value and customization. Providing additional value to your customers is essential to create an exceptional experience. Provide complementary items or add-ons at no additional cost, such as additional sauces or sides, to make customers feel valued and appreciated.
Additionally, consider offering customization options for your dishes. For example, consider allowing patrons to choose ingredients or adjust seasoning levels according to individual preferences. In doing so, you’ll not only increase customer satisfaction but also create a perception of greater value.
These recommendations form the basis of successful strategies used by renowned restaurant chains. Customizing them to align with your establishment’s unique identity and style is crucial to make your mark on the market and build a path to success. Watch the local competition, understand your target audience, and discover how you can create a memorable, one-of-a-kind experience.
By blending passion, creativity, and a customer-centric approach, we’re confident that your business will thrive! We’re here to support you every step of the way. Let’s get on with it, and best of luck with your culinary venture!
We created this content in partnership with @neurogastronomo to support your business’s growth.