Neurogastronomy

When we start a food business, we often focus on investing in decoration, tableware, glassware, furniture, lighting and kitchen equipment that, sometimes, we don’t even need. By the time we open, we have already used up almost all of our financial resources and are under pressure to start selling. Here’s the thing, we have invested so much that we forget one big detail, the magic ingredient for the success of our business.

Neurogastronomy has taught us that the environment is transcendental in the customer experience. It can have a major influence on taste perception. Businesses that are now including the delivery and takeout service need to understand this phenomenon because the home dining environment of their customers may be affecting the outcome of their experience.

Did you know that the lighting in your restaurant may be influencing the amount of food your customers eat, as well as its evaluation?

The power of music in a gastronomic business is much more important than what has been considered so far, to the point that today we talk about your Audio Branding or Sound Brand.

The old saying “a bad meal is saved with a good service, but a good meal does not save a bad service”, is a reality that must be analyzed carefully.

Let us share the answer, because we know that you can take advantage of it in your endeavor.