Neurogastronomy

5 Strategies to Boost your Relationship with the Most Loyal Customers
It is important to recognize that the restaurants that have managed to overcome adversity as a result of the circumstances derived from the pandemic, owe it, in large measure, to the loyal customers who have remained active, enjoying the services that they offer…

The Neuroscience of Tipping and 3 Keys to Increase It
In general, the tip or gratuity that a customer leaves for the service received is associated with a duty and corresponds to 10% – 15% of the billed amount…

3 Keys for a Successful Digital Menu
Nowadays, there is a great debate regarding the digital QR menus used in restaurants as part of the COVID 19 biosecurity measures. Some consider it useless and frustrating, since customers do not want or do not know how to use their phones to scan the code and then read the restaurant menu…

Are You Sure your Playlist is Aligned with your Brand?
Imagine for a moment that a baby has fallen lightly asleep in their mother’s arms, you carry them to their crib, put on some music to lull them to sleep, and start drumming.

And There Was Light… To Create Emotions
For an artist, light is everything. For the photographer it is the key to their work, for an architect it is the secret behind their design and for a restaurateur or entrepreneur… it is a headache that must be used efficiently in order to save money.

Importance of the Multi-Sensory Environment
Everything that surrounds us in a food experience is multi-sensory and our senses collect all the information present to make sense of what we are experiencing. Both the simplest and the most decorated premises affect the diner’s experience directly.

What Does It Mean to Be the Leader of My Business Venture?
When starting a business, we surround ourselves with a team with optimal abilities, ready to pursue our goal, and who are usually very attracted to the good vibes we transmit. They feel that they are part of a dream under construction and the work dynamic is full of adrenaline and emotional rewards…

The Importance of Investing in Your Staff
When we start a food business, we often focus on investing in decoration, tableware, glassware, furniture, lighting and kitchen equipment that, sometimes, we don’t even need. By the time we open, we have already used up almost all of our financial resources and are under pressure to start selling. Here’s the thing, we have invested so much that we forget one big detail, the magic ingredient for the success of our business.

The importance of restaurant-like ambience at home
Neurogastronomy has taught us that the environment is transcendental in the customer experience. It can have a major influence on taste perception. Businesses that are now including the delivery and takeout service need to understand this phenomenon because the home dining environment of their customers may be affecting the outcome of their experience.

Comfort Food: Food to Attract Post-Pandemic Customers
Did you know that there is a type of food that with every bite transports the diner back to their childhood and brings back memories of happy moments, taking away stress and tensions? We are talking about comfort food, whose flavors awaken pleasant emotions.