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Neurogastronomy

The Importance of Investing in Your Staff

The Importance of Investing in Your Staff

When we start a food business, we often focus on investing in decoration, tableware, glassware, furniture, lighting and kitchen equipment that, sometimes, we don’t even need. By the time we open, we have already used up almost all of our financial resources and are under pressure to start selling. Here’s the thing, we have invested so much that we forget one big detail, the magic ingredient for the success of our business.

The importance of restaurant-like ambience at home

The importance of restaurant-like ambience at home

Neurogastronomy has taught us that the environment is transcendental in the customer experience. It can have a major influence on taste perception. Businesses that are now including the delivery and takeout service need to understand this phenomenon because the home dining environment of their customers may be affecting the outcome of their experience.