by Valentina Salazar | Aug 7, 2023 | Brand, Marketing
Today, a large percentage of potential customers search for restaurant information online before visiting. For this reason, it is essential for restaurants to have a strong and attractive digital presence to attract the right customers. If you are looking to improve...
by Valentina Salazar | Aug 7, 2023 | Marketing, Sales
The lack of a sales plan is one of the failures that I have observed sharing my day-to-day work with different food businesses from small, medium and large entrepreneurs. Really, this is the watershed to work on a plan focused on real actions and thus create effective...
by Valentina Salazar | Aug 7, 2023 | Marketing, Operations, Sales
The holiday season can be a busy time for restaurants. However, with the right segmentation strategies you can make the most of this time of year and increase your sales. Here are three strategies to apply in your restaurant during the holidays: 1. Demographic...
by Valentina Salazar | Jul 7, 2023 | Operations
When we plan marketing strategies for a food business, it is important to focus them on the diner’s life cycle, because each stage provides a unique opportunity to positively impact their perception and retain them so that they return to the restaurant. Then,...
by Valentina Salazar | Jul 7, 2023 | Brand, Business, Marketing
Many people wonder if through digital marketing we can verify if sales have been generated and the answer is that if in a marketing plan, online or offline, goals are set and certain indicators are worked on, we can monitor and measure the results obtained, to find...
